Ambitious founders and operators don't fail due to a lack of goals - they fail because personal dreams and business direction collide, creating destructive friction. This interactive, fast-paced session dismantles myths around goal-setting, introduces prioritisation and productivity frameworks, and equips participants with actionable tools through worksheets, quick exercises, and audience engagement. We'll start deeply personal, move strategically into business alignment, and ensure attendees leave empowered to close the gap between their inner drive and startup mission - because unchecked friction doesn't just cause cracks; it eventually shatters startups and the people behind them.