Christine van Hoffen

People Lead at Tracksuit

Christine joined the Tracksuit team in July 2022 as employee #12, initially coming onboard in the role of Operations Manager, before quickly moving into the People Lead role to support the rapidly growing team (now over 100 amazing teammates!) She’s had the huge privilege of helping to create a workplace that is becoming widely known and celebrated for its unique culture.She has a varied educational background, spanning from Biomedical Science to Digital Design, and most recently wrapped up her MBA at UCL with a capstone focused on pay transparency. This blend of science, art, and business comes together to help craft People processes that are founded on research & best practise, but are creative and consider business impact as well. She’s passionate about pay transparency (and transparency in general), supporting parents in the workplace, and balancing high performance with high care to create an engaging and motivating culture.

Sunrise Sessions

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Visions Stage
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How I'm Building This

We talk a lot about what tech companies do: making software, building a marketplace, developing novel hardware. But we don't often talk much about how they do it: the unique team cultures they build, the way they attract new talent, the customer experience they deliver, and the intentionality behind their business model or supply chain strategy. This session is all about the HOW. Three highly opinionated builders will take us through the HOW of their companies: ⇼ Sam Stubbs is the CEO and Founder of Simplicity, a fund manager who is rewriting the script on money management, from operating as a non-profit, to building their own supply of housing investments, to having a 100-year business plan. ⇼ Shay Wright is a serial Māori entrepreneur who is building Elemental, a nutrition blend company. Shay is intentionally weaving tikanga principles into the fabric of Elemental, from seeking sustainable, local ingredients supply chains, to creating products specifically for tangata whenua. ⇼ Christine van Hoffen is Head of People at Tracksuit, a company that provides beautiful, always-on, brand tracking software to over 500 brands globally. Tracksuit is one of the fastest-growing companies in New Zealand history. Tracksuit stands out not just for its commercial success, but the strength of its employer brand. Christine will talk about the tactics behind Tracksuit's distinctive culture, from full pay transparency to championing customer brands in everything they do