Jaddan Comerford

CEO & Founder at UNIFIED Music Group

Jaddan Comerford is the Founder and CEO of UNIFIED Music Group, a group of independent companies spanning artist management, touring, publishing, marketing, communications, technology, labels and distribution. Jaddan launched Boomtown Records from a suburban bedroom over 20 years ago and has always been a fierce advocate for Australian music. He has helped manage and elevate the careers of some of Australia’s most iconic independent acts, including Vance Joy and The Amity Affliction. He recognises the power of international partnerships, export-ready acts and emerging markets. He and the UNIFIED Music Group teams are driven by their innovation and deep passion for independent music.

Sunrise Sessions

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Visions Stage
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Jessica Ducrou: How to Build a Cultural Institution - The Story of Splendour in the Grass

From an ambitious idea to one of Australia’s most iconic music festivals, Cofounder Jessica Ducrou, in conversation with Jaddan Comerford, take us inside the journey of creating Splendour in the Grass, navigating industry upheaval, and cementing its place in music history.