Kshitija Deshmukh
Kshitija Deshmukh (KD) is a purpose driven leader dedicated to making food more accessible and affordable. As Co-founder and CEO of FOBOH, she is driving the development of an AI workforce that empowers F&B wholesalers toward a simpler, smarter, and more sustainable wholesale ecosystem. She brings deep industry expertise from her previous role as Head of Commercial Partnerships (B2B Food) at Woolworths, where she led strategy and commercialisation across the value chain.
Sunrise Sessions
Featuring: Kshitija Deshmukh & Beth Lovell. The way food moves from producer to plate is broken - inefficient, wasteful, and full of friction. Foboh, founded by Kshitija Deshmukh and Beth Lovell, is reimagining the wholesale food ecosystem from the ground up. Their mission? To build a simpler, smarter, and more sustainable system - one that makes food more available, affordable, and less wasteful. As a profit-for-purpose company, Foboh isn’t just optimising logistics - they’re tackling the big questions of how to reduce food waste, cut down unnecessary transport, and bring transparency to the supply chain. At Sunrise, Kshitija and Beth will share the story behind Foboh: the challenges of changing entrenched systems, how they’re bringing purpose and profit together, and why they believe a better food future is not only possible - but essential.