Cam Price

Co-Founder & CEO at LeadStory

Cam Price is the co-founder & CEO of LeadStory, a media-tech startup that's created the world's first personalised broadcast news bulletin for the SmartTV & EV screen. A former journalist who spent a decade-and-a-half working for some of Australia's biggest TV networks as an anchor, Cam started the business with co-founder and software engineer Cheyne Wallace (ex-AirTasker, UpGuard) in 2021. LeadStory is watched by more than ten million viewers around the world every month.

Sunrise Sessions

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Foundations Stage
)
Mastering the Art of Startup Funding: Stories from the Front Line

Securing capital for growth isn’t just about pitching - it’s about navigating the unpredictable friction of investor dynamics, market shifts, and managing the delicate balance of debt v. equity. In this candid session, founders share a behind-the-scenes look at securing funding and scaling a business - the near-misses, the bold moves, the lessons learned the hard way. We’ll cut through the clichés and get into the details: What strategies worked? What do they wish they had done differently? And what are the realities of securing funding in today’s market? Whether you're raising your first round or gearing up for growth, this session will give you battle-tested insights you can use immediately.