Lucy Hay

Co-Owner & CMO at CLUTCH Glue

Ex-agency creative turned glue mogul, Lucy honed her 8 years in advertising to market CLUTCH Glue to the masses with a social-first (and community-first) approach.

Sunrise Sessions

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Foundations Stage
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Founder Stories: Clutch Glue - Reinventing the Way Clothes Fit

Fashion is designed for the ‘average’ body - but what if yours doesn’t fit the mould? Annabel and Lucy Hay, the founders of Clutch Glue, are on a mission to make fashion work for everybody. Their innovative, water-soluble clothing adhesive keeps outfits in place without damage, discomfort, or compromise. Whether it’s a slipping strap, a gaping neckline, or the need for a seamless silhouette, Clutch Glue offers a simple, skin-safe solution that washes right out when you’re done. More than just a styling hack, Clutch Glue is built with sustainability at its core - its vegan, cruelty-free formula and fully recyclable packaging are setting a new standard for ethical fashion fixes. At Sunrise, Annabel and Lucy will share the journey of turning a personal frustration into a global solution, how they’re scaling a product-first business, and what they’ve learned about rethinking an industry from the outside in. If you’ve ever struggled to make fashion work for you, this session is for you.