Founder Stories: Clutch Glue - Reinventing the Way Clothes Fit
Foundations Stage
Fashion is designed for the ‘average’ body - but what if yours doesn’t fit the mould? Annabel and Lucy Hay, the founders of Clutch Glue, are on a mission to make fashion work for everybody. Their innovative, water-soluble clothing adhesive keeps outfits in place without damage, discomfort, or compromise. Whether it’s a slipping strap, a gaping neckline, or the need for a seamless silhouette, Clutch Glue offers a simple, skin-safe solution that washes right out when you’re done. More than just a styling hack, Clutch Glue is built with sustainability at its core - its vegan, cruelty-free formula and fully recyclable packaging are setting a new standard for ethical fashion fixes. At Sunrise, Annabel and Lucy will share the journey of turning a personal frustration into a global solution, how they’re scaling a product-first business, and what they’ve learned about rethinking an industry from the outside in. If you’ve ever struggled to make fashion work for you, this session is for you.
Session Speakers

Annabel Hay
Named by *Forbes* as an entrepreneur to watch, Annabel is the visionary behind CLUTCH Glue, a patented clothing adhesive redefining fashion with innovation, effectiveness, and a commitment to sustainability.

Lucy Hay
Ex-agency creative turned glue mogul, Lucy honed her 8 years in advertising to market CLUTCH Glue to the masses with a social-first (and community-first) approach.
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