Featuring: Kshitija Deshmukh & Beth Lovell. The way food moves from producer to plate is broken - inefficient, wasteful, and full of friction. Foboh, founded by Kshitija Deshmukh and Beth Lovell, is reimagining the wholesale food ecosystem from the ground up. Their mission? To build a simpler, smarter, and more sustainable system - one that makes food more available, affordable, and less wasteful. As a profit-for-purpose company, Foboh isn’t just optimising logistics - they’re tackling the big questions of how to reduce food waste, cut down unnecessary transport, and bring transparency to the supply chain. At Sunrise, Kshitija and Beth will share the story behind Foboh: the challenges of changing entrenched systems, how they’re bringing purpose and profit together, and why they believe a better food future is not only possible - but essential.