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Jessica Ducrou: How to Build a Cultural Institution - The Story of Splendour in the Grass

Visions Stage
From an ambitious idea to one of Australia’s most iconic music festivals, Cofounder Jessica Ducrou, in conversation with Jaddan Comerford, take us inside the journey of creating Splendour in the Grass, navigating industry upheaval, and cementing its place in music history.

Session Speakers

Jessica Ducrou

A driving force in Australian live music, Jessica co-founded Splendour in the Grass, led major festivals, and shaped industry policy. A champion for artists, she continues to influence music’s future.

Jaddan Comerford

A fierce advocate for Australian music, Jaddan built UNIFIED Music Group from a suburban bedroom into a powerhouse, managing and elevating iconic independent artists worldwide.

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